How many times have you seen marketers dis Organic Farmers!
I can think of one not that long ago that stated that they stopping processing Organic Products.
I think the decision lasted about six months!
It was the market that made them reconsider that decision for them. I can’t believe farmers haven’t clicked into where the real market value is.
I believe the market for standard whole milk powder is $2.90US Kg and the market price for Organic whole milk powder is $14 USkg.
To say there is a difference is really an understatement.
As farmers we are way too quick to discredit things without looking deeper into the how and why.
Generally young mothers are the most discerning buyers in the market. The reason is not difficult to work out!
People keep having babies and so there is always going to be an ongoing demand.
So how difficult is it to get into these markets? It’s Not! You need a high quality product but there is much more to it than that.
How do you sell them something if you haven’t got it?
In business you need to define your market!
Then the marketers need to facilitate the best possible price for what you produce that meets what the market wants.
That does not mean doing the same thing over and over again and expecting a different result.
It means planning and education.
No you don’t have to go Organic, but it does mean you need to be focused on product quality.
How do you produce this product of such quality?
How much will it cost?
How long will it take?
What’s my likely profit?
It’s called analysis,focus and outcome.
Don’t wait for the market. Make the market come to you. Only you is the driver of change.
For a free introductory session Call Ewan “I’ve changed” Campbell.